Peter Johnson writes the "Media Mix" column for USA TODAY and has covered media issues for the past 16 years. This exchange was posted in January. He says "we have to . . . move from print to the Internet. . ." I wonder if the opposite is not true: We have to move from the Internet to print. Peter Van

JournalismJobs.com: Are journalists making more of the death of the newspaper industry than is really deserved, given that profit margins at some major chains are higher than many companies in the Fortune 500?

Peter Johnson: No, they're not making too much of it. I'm worried about my own future as are a lot of people. The profit margins are high, but you haven't heard any of these companies say, in light of the changing environment of newspapers, vis a vis the Internet, cable television, etc., we're going to accept a 10 percent margin or an eight percent profit margin. Nor would their shareholders particularly want to do that. So when you have new technology threatening an industry that requires profit margins of 20 percent and above, something's got to give. And that something is ultimately going to be man and woman power. So, yeah, Im very worried about it. Everybody should be worried. Just on a personal basis, my son is a junior in college and I've seen him pick up a newspaper maybe three times in his entire life. He gets everything from the Internet. He hasn't adopted the habit of reading newspapers. I know that young people historically -- at least modern historically -- may not pick up newspapers a lot, but they used to at least get the habit. I don't see younger people getting in the habit of reading a newspaper. But I do see them getting in the habit of getting news from the Internet. We have to figure out how to move from print to the Internet and I don't think newspaper companies are doing such a great job of doing that.